Garbage In, Garbage, Out: Campaign Data in the Age of AI

Most teams think their campaign data is good enough — until AI starts making stuff up. Drew Smith of Attributa breaks down exactly what campaign data needs to capture, why your data dictionary is now your #1 AI prerequisite, and which system decisions are quietly killing your attribution.

If you're in marketing ops, RevOps, or anywhere near campaign measurement, this one's essential viewing. Drew covers the three non-negotiable categories of campaign data (time series, categorization, method of engagement), why Salesforce parent campaigns are a trap, how HubSpot's architecture makes time-series attribution harder than it should be, and what "garbage in, garbage out" really means when AI is doing the reasoning.

 

🎙️ Speakers:

• Drew Smith, Founder & CEO at Attributa — https://www.linkedin.com/in/drewsmitty/
• Camela Thompson, Co-Host, RevOps Co-op — https://www.linkedin.com/in/camela-thompson/

 

Sponsored by HG Insights — real technographics, real spend intelligence, and real market signals so your territory design, segmentation, and ICP aren't based on guesswork.

 

🔗 Resources:

• Attributa: https://attributa.io

• HG Insights (episode sponsor): https://www.hginsights.com

• Related: https://www.revopscoop.com/podcast

 

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