RevOps KPIs - Measuring Team Efficacy

In this episode, Matthew Volm, CEO & Co-founder of RevOps Co-op, sits down with Henry Mizel, SVP of Revenue Operations at Apollo.io, to dive deep into RevOps KPIs: how to measure team efficacy and drive strategic business outcomes.

 

Key Topics Covered:

✔️ What KPIs matter most in RevOps?

✔️ Structuring an effective RevOps team

✔️ Aligning revenue operations strategy with business objectives

✔️ Using OKRs and quarterly planning for better execution

✔️ Optimizing MQL conversion rates and demo flows

✔️ Measuring RevOps impact on sales, marketing, and customer success

 

Key Takeaways:

→ How Henry’s team at Apollo.io improved MQL to demo conversion rates by 40% using data enrichment

→ Why a centralized RevOps model improves alignment and efficiency

→ Best practices for setting and tracking RevOps metrics

 

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