The Next Growth Lever: Product Packaging & Pricing

In Episode 43 of the RevOpsAF podcast, we’re joined by pricing strategist Roee Hartuv, Senior Advisor at Willingness to Pay, to talk about one of the most overlooked levers in the revenue engine: product packaging.

 

We cover:

🚀 Why packaging should come before pricing

💡 How to reduce operational debt caused by bad pricing models

🤖 The role of AI in future-proofing your pricing strategy

📉 How to update legacy customers without causing churn

📦 What adaptive pricing looks like (and how close we are to it)

 

If your CPQ is crying, your customers are confused, and your CEO just Slacked you about “value-based pricing,” this episode is for you.

🔗 More resources:

Check out our blog for more RevOps insights: https://www.revopscoop.com/learn/blog

Join our community: https://www.revopscoop.com/membership/membership-options

Explore Roee's pricing resources: https://www.willingnesstopay.com/

 

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