RevOpsAF The Podcast

Ever feel like you're drowning in AI hype while your actual problems remain unsolved? You're not alone. In this episode of RevOpsAF, host Matthew Volm sits down with Em Wingrove, Chief Marketing Officer at Aptitude 8, to cut through the noise and deliver practical AI strategies that actually work.
 
Em shares why 95% of AI initiatives fail (spoiler: it's not the technology), how to start small with independent use cases, and the specific AI plays that are transforming go-to-market teams right now. From attribution engines to content assistants, discover the frameworks that turn AI from overwhelming buzzword into revenue-driving reality.
 
🎯 Key Topics Covered:
• Why AI overwhelm leads to disengagement (and how to fix it)
• The difference between top-down vs. bottom-up AI adoption
• Ready-to-implement AI plays for marketing-to-sales handoffs
• How to build AI solutions without being an AI expert
• The importance of data readiness before AI implementation
• Real examples of AI automation in HubSpot
 
💡 Featured Speakers:
• Matthew Volm - Co-host, RevOpsAF Podcast (https://www.linkedin.com/in/matthewvolm/)
• Em Wingrove - Chief Marketing Officer, Aptitude 8 (https://www.linkedin.com/in/emilywingrove/)
 
🔗 Learn More:
Aptitude 8: https://aptitude8.com/
RevOps Co-op Community: https://www.revopscoop.com/
 
#RevOps #AI #ArtificialIntelligence #RevenueOperations #SalesOps #MarketingOps #HubSpot #GTM #B2B #SalesAutomation #MarketingAutomation #RevOpsCoop

Is your RevOps role about to evolve—or get replaced? In this game-changing episode, fractional CMO and Cannonball GTM co-founder Doug Bell reveals why the traditional RevOps function is being disrupted by a new breed of professional: the Revenue Engineer.
 
What You'll Discover:
• Why go-to-market engineering is flanking traditional RevOps stacks
• How AI tools like Claude Code are democratizing technical skills
• The three-stage maturity model every RevOps pro needs to understand
• Why pain-based segmentation beats traditional ICP targeting
• How Revenue Engineers are commanding $200K+ salaries
• Real examples of existential data points that drive pipeline
 
Featured Guest:
Doug Bell - Fractional CMO, Former Partner at Chief Outsiders, Co-founder of Cannonball GTM
LinkedIn: https://www.linkedin.com/in/dougbell1/
Cannonball GTM: https://www.cannonballgtm.com
 
Host:
Camela Thompson - RevOps Expert
LinkedIn: https://www.linkedin.com/in/camela-thompson/
 
Resources Mentioned:
• Cannonball GTM Substack: https://cannonballgtm.substack.com/
• Clay University: https://university.clay.com/
• Kellen Casebeer: https://www.linkedin.com/in/kellen-casebeer/
• Eric Nowoslawski: https://www.linkedin.com/in/outboundphd/
 
Related RevOps Co-op Content:
• RevOps Career Growth Hub: https://www.revopscoop.com/resources/revops-career-growth-hub
• AI in RevOps Blog Series: https://www.revopscoop.com/learn/blog
• RevOps Community: https://www.revopscoop.com/membership/membership-options
 
#revops #revenueoperations #GoToMarketEngineering #RevenueEngineer #aiinsales #salesoperations #marketingoperations #customersuccess #revopscoop #revopsaf #salesenablement #datadriven #PainBasedSegmentation #claudecode #gtmstrategy #revenuegrowth

Discover how MongoDB is revolutionizing go-to-market operations by using AI to eliminate the "bureaucracy gap" and empower sales teams to focus on what matters most: building relationships with customers.
 
In this episode of RevOpsAF, co-host Matthew Volm sits down with Amanda Lin, Senior Manager of Go-to-Market AI Operations at MongoDB, to explore how one of the world's leading database companies is leveraging artificial intelligence to transform their revenue operations.
 
🔥 Key Topics Covered:
• What the "bureaucracy gap" is and why it's killing productivity
• How MongoDB built a sales intelligence platform as a cognitive offload engine
• Real-world AI use cases: meeting preparation, account research, and proof point discovery
• The data foundation challenges every company faces when implementing AI
• Why 80% solutions beat 0% solutions every time
• Future predictions for RevOps and AI in 2026
• The evolution from commit models to consumption to AI-powered revenue models
 
🔗 Connect with Our Guests:
Amanda Lin: https://www.linkedin.com/in/amanda-lin-14402775/
Matthew Volm: https://www.linkedin.com/in/matthewvolm/
MongoDB: https://www.mongodb.com/
 
📚 Related Resources:
• RevOps Co-op Blog: https://www.revopscoop.com/learn/blog
• Join Our Community: https://www.revopscoop.com/membership/membership-options
 
 #RevOps #AI #ArtificialIntelligence #MongoDB #SalesOperations #GoToMarket #RevOpsAF #RevenueOperations #SalesIntelligence #DataStrategy #SalesAutomation #RevOpsCoop 
 
📧 Stay Connected:
Website: https://www.revopscoop.com
LinkedIn: https://www.linkedin.com/company/revopscoop

Ever feel like your RevOps role is a catch-all for everything nobody else wants to do? You're not alone. In this eye-opening episode, Mahak Vedi, CEO of Revology Consulting, breaks down the evolution (and confusion) around RevOps titles and what it means for your career.
 
What You'll Learn:
• Why RevOps became a "catch-all" function and how that's hurting the profession
• The rise of Go-to-Market Engineering and how it differs from traditional RevOps
• Real strategies for job hunting in today's confusing title landscape
• How to position yourself strategically whether you're technical or strategic
• What executives need to understand about operations roles (spoiler: it's a thankless job when done right)
 
Key Insights:
• RevOps was meant to be analytical and strategic, but many companies just renamed their admins
• Go-to-Market Engineers focus on tooling and AI implementation while RevOps handles strategy
• The job market shows 7,000 RevOps roles globally vs. 1,200-1,400 Go-to-Market Engineering roles
• Networking and community involvement are crucial for landing your next role
 
Featured Speakers:
• Mahak Vedi - https://www.linkedin.com/in/mahakvedi/ - CEO, Revology Consulting
• Camela Thompson - https://www.linkedin.com/in/camela-thompson/ - Head of Marketing at RevOps Co-op
 
Company Spotlight:
Revology Consulting - https://www.revologyconsulting.com/ - helps B2B companies untangle their tech stacks, clean their data, and scale without firefighting.
 
Connect with RevOps Co-op:
🌐 Website: https://www.revopscoop.com
💬 Join our Community: https://www.revopscoop.com/membership/membership-options
📧 Newsletter: https://www.revopscoop.com/membership/join-the-club
🎓 Courses: https://www.revopscoop.com/learn/courses-education
 
#revops #revenueoperations #GoToMarketEngineering #salesops #marketingops #CustomerSuccessOps #revopscoop #revopsaf #careeradvice #jobsearch #revopscommunity #b2bsales #salesstrategy #revopstools #crm #salesenablement 
 
About RevOps Co-op:
We're a community of 19,000+ RevOps professionals sharing knowledge, best practices, and career support. Our mission is to elevate the RevOps profession through education, networking, and advocacy.

🚀 Ready to transform your sales kickoff from a Vegas party into a revenue-driving foundation? Join us as Roderick Jefferson, enablement expert and author, breaks down why most SKOs fail and how RevOps can be the secret weapon for year-long success.
 
🎯 What You'll Learn:
• Why sales kickoff is the FLOOR, not the ceiling of your annual strategy
• How to get RevOps involved from day one (not as an afterthought)
• The power of focusing on WHY instead of what, when, and how
• Why "sales enablement" is dead and go-to-market enablement is the future
• How to create ongoing reinforcement that actually sticks
• The importance of mid-year summits for course correction
 
💡 Key Insights:
• RevOps should be part of pre-planning, not just execution
• Success metrics need to be agreed upon upfront by ALL teams
• Culture for the entire year starts at your kickoff event
• Stop being the "piñata" of your organization
• AI is great for content, but humans provide the context
 
🔗 Connect with Our Guests:
Roderick Jefferson: https://www.linkedin.com/in/roderickjefferson/
Camela Thompson: https://www.linkedin.com/in/camela-thompson/
 
📚 Roderick's New Book:
"Stroke of Success" - A powerful story about work-life balance and what happens when you let work overtake who you are. → https://www.roderickjefferson.com/stroke-of-success
 
🎙️ More RevOpsAF Content: 
Join our community: https://www.revopscoop.com/membership/membership-options
• Read our blog: https://www.revopscoop.com/learn/blog
• Check out our courses: https://www.revopscoop.com/learn/courses-education
 
#RevOps #SalesKickoff #RevenueOperations #SalesEnablement #GoToMarket #RevOpsAF #SalesOps #MarketingOps #CustomerSuccess #RevenueCycle #SalesTraining #RevOpsStrategy

Think AI is the silver bullet for your sales challenges? Think again. In this eye-opening episode of RevOpsAF, host Camela Thompson sits down with Jiaxi Zhu, RevOps Analytics expert at Google, to uncover the truth about AI in sales - and why most companies are stuck in pilot purgatory.
 
What You'll Learn:
• Why 40-50% of companies are experimenting with AI but most never scale beyond pilots
• The two critical buckets where AI deployment actually works in sales
• How to calculate real ROI (hint: it's not about adoption metrics)
• The biggest mistake teams make when rolling out AI tools
• Why timing your AI rollout wrong can kill adoption before it starts
• How to redefine sales roles when AI takes over repetitive tasks
 
Featured Guest:
Jiaxi Zhu - RevOps Analytics Expert at Google
LinkedIn: https://www.linkedin.com/in/jiaxi-zhu/
 
Host:
Camela Thompson - Co-host of RevOpsAF
LinkedIn: https://www.linkedin.com/in/camela-thompson/
 
Resources Mentioned:
• RevOps Co-op Community: https://www.revopscoop.com/membership/membership-options
• RevOpsAF Conference: https://revopsaf.revopscoop.com/
• RevOps Blog: https://www.revopscoop.com/learn/blog
 
🔔 Subscribe for more RevOps insights that actually work
📢 Share with your RevOps team - they'll thank you later
 
#RevOps #AI #SalesOperations #RevenueOperations #SalesAI #RevOpsCoop #RevOpsAF #SalesStrategy #AIinSales #RevOpsAnalytics #SalesProductivity #ChangeManagement 

Feeling stuck in the job market? RevOps career coach Arriel Balogun from Infinitely Elevated shares game-changing strategies to run your job search like the revenue professional you are. In this episode, discover how to leverage your RevOps superpowers to land your dream role faster.
 
What You'll Learn:
• How to overcome the three biggest job search struggles RevOps professionals face
• Why treating your job search like a RevOps dashboard changes everything
• The power of tracking applications, interview feedback, and market signals
• How to articulate your business impact beyond just listing tools
• Interview preparation strategies that actually work
• Why soft skills are becoming more critical than technical certifications
• How to build a "brag box" to showcase your accomplishments
• Strategic approaches to resume tailoring and LinkedIn optimization
 
Key Takeaways:
✅ Track your job search like a RevOps dashboard - measure what matters
✅ Focus on business problems solved, not just tools used
✅ Practice difficult interview questions before they matter
✅ Build rest and recovery into your job search strategy
✅ Use data signals to pivot your approach when needed
 
Featured Guest:
Arriel Balogun - RevOps Career Coach & Founder of Infinitely Elevated
LinkedIn: https://www.linkedin.com/in/arrielbalogun/
Website: https://infinitelyelevated.com/
 
Host:
Camela Thompson - RevOps Co-op
LinkedIn: https://www.linkedin.com/in/camela-thompson/
 
Connect with RevOps Co-op:
🌐 Website: https://www.revopscoop.com
💼 LinkedIn: https://www.linkedin.com/company/revopscoop
 
#RevOps #JobSearch #CareerCoaching #RevenueOperations #JobHunting #CareerAdvice #InterviewTips #RevOpsCareer #SalesOps #MarketingOps #CustomerSuccess #RevOpsAF #CareerDevelopment #ProfessionalGrowth

Are you spending all your time managing your bottom 20% performers while ignoring the massive opportunity sitting right in front of you? In this game-changing episode of RevOpsAF, co-host Matthew Volm sits down with Ross Rich, CEO and co-founder of Accord, to reveal why the middle 60% of your sales team is your biggest untapped revenue opportunity.
 
🎯 What You'll Learn:
• Why AI is forcing a reckoning for the "movable middle" of sales teams
• The costly traps most RevOps leaders fall into when trying to improve performance
• How to identify and replicate what your top 20% do naturally
• Why "destination tools" kill adoption and what to do instead
• The simple framework to make excellence unavoidable for your entire team
• How to get 60% more impact from your sales investments
• Real tactics you can implement immediately after listening
 
🎙️ About Our Guest:
Ross Rich is the CEO and co-founder of Accord, where he's spent over 5 years building AI-powered revenue execution tools that transform sales best practices into unavoidable playbooks. With a background in enterprise sales, Ross understands firsthand the challenges of scaling what top performers do naturally.
 
🔗 Resources Mentioned:
• Accord Platform: https://inaccord.com/
• RevOps Co-op Community: https://www.revopscoop.com/
• Ross Rich on LinkedIn: https://www.linkedin.com/in/rossrich/
• Matthew Volm on LinkedIn: https://www.linkedin.com/in/matthewvolm/
 
🚀 Ready to Level Up Your RevOps Game? 👥 Join 18,000+ RevOps professionals: https://www.revopscoop.com/membership/membership-options
 
#revops #SalesOperations #RevenueOperations #SalesEnablement #AI #SalesProductivity #revopsaf #SalesManagement #RevenueGrowth #SalesStrategy #B2BSales #salesleadership

Ready to transform your AI experiments into revenue-generating machines? Join Matthew Volm and Fabrice Buron, VP of Revenue Operations at Outreach, as they dive deep into the practical realities of AI agent deployment in revenue operations.
 
In this episode, we explore:
✅ How to assess your AI readiness before diving in
✅ The critical infrastructure requirements for successful AI implementation ✅ Why "build vs. buy" isn't even a question anymore
✅ Measuring AI success beyond vanity metrics
✅ The future of RevOps in an AI-driven world
 
💡 Featured Guest: Fabrice Buron - VP of Revenue Operations & Strategic Alliances at Outreach
LinkedIn: https://www.linkedin.com/in/fabrice-buron-b931771/
 
📚 Related Resources:
• RevOps Co-op Blog: https://www.revopscoop.com/learn/blog
• Join Our Community: https://www.revopscoop.com/membership/membership-options
• Previous Episodes: https://www.revopscoop.com/learn/podcast
 
👥 Connect with RevOps Co-op:
• Website: https://www.revopscoop.com
• LinkedIn: https://www.linkedin.com/company/revopscoop
• YouTube: https://www.youtube.com/@revopscoop
 
#RevOps #AI #ArtificialIntelligence #SalesOps #MarketingOps #RevenueOperations #SalesAutomation #GTM #B2BSales #SalesEnablement #RevenueTech #Outreach

Join James Warren, Senior Manager of Technology at the Chief of Staff Association, as he reveals the proven strategies that helped him build RevOps departments from the ground up—three times over.
 
In this episode, you'll discover:
✅ The "inception method" for planting RevOps ideas that stakeholders think are their own
✅ How to use agile methodology and regular newsletters to build credibility across departments
✅ The power of "lunch and learns" to demonstrate the art of the possible
✅ Why listening first (with no ideas on day one) is crucial for long-term success
✅ How to flip from being reactive to becoming the status quo
 
Featured Links:
🔗 James Warren's LinkedIn: https://www.linkedin.com/in/jamesatwarren/
🔗 Camela Thompson's LinkedIn: https://www.linkedin.com/in/camela-thompson/
🔗 Join RevOps Co-op Community: https://www.revopscoop.com/membership/membership-options
🔗 RevOps Co-op Blog: https://www.revopscoop.com/learn/blog
🔗 YouTube Channel: https://www.youtube.com/@revopscoop
 
About RevOpsAF:
RevOpsAF is the only podcast for people who are RevOps AF and want to learn all about things that are RevOps AF. Our goal is to give the revenue operations community the skills needed to accelerate their careers.
 
Connect with RevOps Co-op:
🌐 Website: https://www.revopscoop.com
💼 LinkedIn: https://www.linkedin.com/company/revopscoop
 
#revops #revenueoperations #InfluenceWithoutAuthority #salesops #marketingops #CustomerSuccessOps #revopsaf #leadership #processmanagement #systemsthinking #revopscommunity #b2boperations